UPDATE : This page has been migrated to Confluence : https://confluence.sainsburysargos.io/display/DIS/Digital+Product+KPI%27s
WEB PRODUCT KPI’S
KPI |
Metric Name in Adobe |
Calculation |
Definition |
| Conversion | [Digital Plan] – Site Conversion % |
= Orders / Visits
|
Conversion rate
|
| RPV | [Digital Plan] – RPV | = Revenue (incl Delivery) / Visits |
Revenue Per Visit
|
| AOV | [Digital Plan] – AOV | = Revenue (incl Delivery Charge) / Orders |
Average Order Value
|
| UPT | [Digital Plan] – UPT | = Units / Orders |
Units Per Transaction
|
| TOF | [Digital Plan] – TOF % | = Visits with ATT event or 1Click event or TLP View / Visits | Stands for “Top Of Funnel” It measures the performance of Digital Products at the top of the conversion funnel |
| PDP TO ATT (previously “PDP TOF”) | [Digital Plan] – PDP TO ATT % |
= Visits with PDP View and THEN an ATT event or 1Click event / PDP Visits
|
It measures the performance of PDP
|
| BOF | [Digital Plan] – BOF % | = Orders / Visits with ATT or 1Click or TLP View |
Stands for “Bottom of Funnel”
|
APPS PRODUCT KPI’S
KPI |
Metric Name in Adobe |
Calculation |
Definition |
| Conversion | Conversion [Apps] | = Orders / Visits |
Conversion rate
|
| RPU | Revenue Per User (RPU) [Apps] | = Revenue (incl Delivery Charge) / Unique Visitors | Revenue per Unique Visitor over a period of time.
It generally makes sense to look at it either monthly or weekly. It is arguably the best KPI to judge of the overall performance of the Apps |
| RPV | Revenue Per Visits (RPV) [Apps] | = Revenue (incl Delivery Charge) / Visits |
Revenue per Visit
|
| UPT | UPT [Apps] | = Units / Orders |
Units Per Transaction
|
| AOV | Average Order Value (AOV) [Apps] | = Revenue (incl Delivery Charge) / Orders |
Average Order Value
|
| TOF | TOF [Apps] |
= Visits with ATT event or 1Click event or TLP View / Visits
|
Stands for “Top Of Funnel” It measures the performance of Apps at the top of the conversion funnel |
| PDP TO ATT | PDP TO ATT [Apps] |
= Visits PDP then ATT event or 1Click event / Visits PDP
|
It measures the performance of PDP on Apps |
| BOF | BOF [Apps] |
= Orders / Visits with ATT event or 1Click event or TLP View
|
Stands for “Bottom of Funnel” It measures the performance of Apps at the bottom of the conversion funnel |
If any question question or feedback regarding this page, feel free to email yannick.schmutz@argos.co.uk
