AudienceView allows you to build a custom audience and gain an understanding of who they are and what they do in the digital market. 

Looking at a single website, a website portfolio or an audience segment, you can answer questions such as:

Where are my audience segment spending most of their time online? 

• Use industry analysis for a quick snapshot of the top Industries and Sub-Industries that your segment visits most frequently and over-indexes for.

Where are the best opportunities to engage my audience?

• Before-and-after reporting determines which websites and industries your customers also visit so you can identify new partnerships, affiliates, and where to run media.
  

Which lifestyle segments best identify this audience?

What are the demographic characteristics of my target audience?