The sum of all Revenue from delivery charges. Delivery charge is not included in Home Delivery Revenue and is not attributed to products or categories. It is captured as a standalone Revenue figure.

Which reports can I use Revenue: Delivery Charge with?

• In the Key Metrics report for an overall view.

Against any eVar report, for example;

• Static Pages (eVar6)
• Promotion Code (eVar11)
• Search Term: Lister (eVar1)
• Search Term: Onclick (eVar4)
• Internal Campaign ID (eVar5)

This will give you the Delivery Charge Revenue attributed to a specific static page, promotion code or search term etc. Find out more about how revenue is attributed to an eVar value here.

Note

Do not use revenue metrics with prop or traffic reports, as these are not able to stitch sales to customer interactions. They are there purely to count the volume of instances of these interactions rather than the sales they generate.

All Revenue metrics are prefixed with ‘Revenue:’ and show the value of sales taken through digital channels.

When using any Revenue or sales metrics, please bear in mind that Adobe Analytics is not a Business Intelligence or financial reporting tool. Its purpose is to give insights through trends and behaviours across our digital channels. As such it does not capture 100% of data and will not match with other systems around the business such as Midas or Business Objects.

Sales and Revenue information is captured by Adobe on the order and reservation confirmation pages. The value of the transaction is taken and fed through into Analytics at the point of confirmation. The main thing to bear in mind is that;

Adobe Analytics captures the price that the customer paid and saw on the confirmation page