A calculated metric which tells you, on average, how much sales revenue is generated for each visit to the site. The calculation is;

Revenue per Visit (RPV) = [Revenue: Total / Visits]

Which reports can I use RPV with?

• In the Key Metrics report for an overall view.

• Against all Products reports – this will tell you the RPV for the particular product / brand / Trading Series / Web category you are interested in.

• Against any eVar report, for example;

• Static Pages (eVar6)
• Promotion Code (eVar11)
• Search Term: Lister (eVar1)
• Search Term: Onclick (eVar4)
• Internal Campaign ID (eVar5)

This will give you the RPV attributed to a specific static page, promotion code or search term etc.

Note: Do not use RPV with prop or traffic reports, as these are not able to stitch sales to customer interactions. They are there purely to count the volume of instances of these interactions rather than the sales they generate.

Remember that the calculation for this metric uses total visits, not just visits where a sale was made. Therefore it will look much lower than Average Order Value.