UPDATE : This page has been migrated to Confluence : https://confluence.sainsburysargos.io/display/DIS/Digital+Product+KPI%27s WEB PRODUCT KPI’S KPI Metric Name in Adobe Calculation Definition Conversion [Digital Plan] – Site Conversion % = Orders / Visits Conversion rate RPV [Digital Plan] – RPV = Revenue (incl Delivery) / Visits Revenue Per […]
Metrics
We use metrics to measure how things are performing. Find out what they are, what they mean and how we use them.
Product Views (Custom)
Product Views is a count of the number of times a PDP (product details page) was loaded. Product SKU is captured on PDP load and is used to feed all product reports (Trading Manager, Web Category etc). How are Product Views used? Product Views are used to rank products and product categories to determine which […]
Conversion
Conversion is a general term which states the proportion of a set of users who completed a desired action, such as; Placing an order Creating an account Adding a product to the trolley At Argos, the term ‘conversion’ usually refers to the first point, and tells you the number of visits which resulted in an […]
Bounces and Bounce Rate
A bounce is a visit with a single page view, which means that a user has landed on the site and then their visit has ended without them navigating to any further pages. Bounce Rate gives, of all the visits to a page, the percentage in which customers left without viewing another page. In our […]
Exits and Exit Rate
Exits is a metric that gives the number of times a value was the last recorded in a visit. A common example is the exit page, i.e. the last page a user viewed before their session ended. Exit Rate shows, of all the visits to a page, the percentage where it was the last page viewed […]
Entries and Entry Rate
Entries is a metric which represents the number of times a value is the first in a visit. It most commonly refers to the entry page i.e. the first page a user saw in their visit. Entry Rate is a metric which tells us, of all the visits to a page, the percentage where it was […]
Revenue per Visit (RPV)
A calculated metric which tells you, on average, how much sales revenue is generated for each visit to the site. The calculation is; Revenue per Visit (RPV) = [Revenue: Total / Visits] Which reports can I use RPV with? In the Key Metrics report for an overall view. Against all Products reports – this will […]
Average Unit Value (AUV)
A calculated metric which tells you, on average, how much sales revenue is taken per unit. The calculation is: Average Unit Value (AUV) = [Revenue: Total / Units: Total] Which reports can I use AUV with? In the Key Metrics report for an overall view. Against any Products report – this will tell you the […]
Average Order Value (AOV)
A calculated metric which tells you, on average, how much sales revenue is taken per order. The calculation is: Average Order Value (AOV) = [Revenue: Total / Orders: Total] Which reports can I use AOV with? In the Key Metrics report for an overall view. Against any Products report – this will tell you the […]
Weighted Metrics
Weighted metrics are calculated metrics which take other contextual factors, such as traffic volumes, into account to help prioritise dimensions by potential impact. Weighted versions of the below metrics are available – click the links for more detail; Bounce Rate: Weighted Entry Rate: Weighted Exit Rate: Weighted Conversion: Weighted