Store (Demand) (eVar16) Reports & Analytics Location: Store → Store (Demand) The Store (Demand) report captures the stores that customers stock check at on the product details page, trolley list page and store locator. The store data is captured whether the message is in-stock, out of stock or a lead time. It fires when a customer […]
Reports
Find out about the core reports we have available in Adobe Analytics. What they are, what they mean and how we use them.
Internal Campaign ID (eVar5)
Internal campaigns are promotions that visitors interact with while on Argos’s Digital Channels. Examples include Homepage Banners, Static Pages and Brand Logos on category landing pages. Reports & Analytics Location: Campaign → Campaign – Internal → Internal Campaign ID The Internal Campaign ID report attributes conversion metrics such as revenue and orders to internal campaign codes. You can […]
Campaign – External Reports
External campaigns are anything that sends traffic to the website from an external source, such as an email link, display ad or paid search click through. The two exceptions to this are natural search (SEO) and direct traffic (where a visitor accesses the site through a bookmark or by typing the URL into their browser) […]
SessionCam Integration (eVar60)
Reports & Analytics Location: 3rd Party Integrations → SessionCam Integration This report is an integration between Adobe Analytics and SessionCam. It allows you to utilise Adobe’s powerful segmentation capabilities to find Session recordings of customers that fit specific criteria or experienced specific scenarios. Any segment you can create in Adobe analytics can be used in this report to identify relevant […]
Browser Reports
Reports & Analytics Location: Audience → Technology → Browser The Browser reports tell you about the Web Browsers customers are using when they visit our digital channels. Metrics you can use with Browser reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units metric (prefixed ‘Units:’) Average Order Value (AOV) […]
Referrer Reports
Reports & Analytics Location: Campaign → Referrer Referrer reports tell you about links that directed customers to the Argos website. For example when a customer clicks through from a Google search or an affiliate site such as hotukdeals.com, the URL is captured so that we can track where traffic is coming from. Metrics you can use […]
Sort By (prop18)
Reports & Analytics Location: Navigation → Lister → Sort By The Sort By report refers to the selections customers make when interacting with the ‘Sort By’ drop down menu on listers. It is available on both eComm and mComm. When an option from the drop down is selected it is captures as an instance in the report. […]
Page Number (prop16)
Reports & Analytics Location: Navigation → Lister → Page Number The Page Number report refers to the number of pages of products a customer clicks through on category and search listers. It is available on both Desktop and Mobile Website. Page number 1 is the first page of results, 2 is the second page of results and […]
Operating System Reports
Reports & Analytics Location: Audience →Technology → Operating System The Operating System reports tell you about the types of operating systems customers are using when they visit our digital channels. Metrics you can use with Operating System reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units metric (prefixed […]
Mobile Device Reports
Reports & Analytics Location: Audience → Technology → Device The Device reports tell you about the mobile devices (i.e. anything other than desktops and laptops) customers are using when they visit our digital channels. Metrics you can use with Device reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units […]