Reports & Analytics Location: Audience → Technology → Browser The Browser reports tell you about the Web Browsers customers are using when they visit our digital channels. Metrics you can use with Browser reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units metric (prefixed ‘Units:’) Average Order Value (AOV) […]
Audience
Audience reports tell us where customers have come from, and what technology they’re using to shop with us.
Referrer Reports
Reports & Analytics Location: Campaign → Referrer Referrer reports tell you about links that directed customers to the Argos website. For example when a customer clicks through from a Google search or an affiliate site such as hotukdeals.com, the URL is captured so that we can track where traffic is coming from. Metrics you can use […]
Operating System Reports
Reports & Analytics Location: Audience →Technology → Operating System The Operating System reports tell you about the types of operating systems customers are using when they visit our digital channels. Metrics you can use with Operating System reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units metric (prefixed […]
Mobile Device Reports
Reports & Analytics Location: Audience → Technology → Device The Device reports tell you about the mobile devices (i.e. anything other than desktops and laptops) customers are using when they visit our digital channels. Metrics you can use with Device reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units […]