Internal campaigns are promotions that visitors interact with while on Argos’s Digital Channels. Examples include Homepage Banners, Static Pages and Brand Logos on category landing pages. Reports & Analytics Location: Campaign → Campaign – Internal → Internal Campaign ID The Internal Campaign ID report attributes conversion metrics such as revenue and orders to internal campaign codes. You can […]
Campaign
Campaign Reports help us to understand how internal and external campaigns are performing.
Campaign – External Reports
External campaigns are anything that sends traffic to the website from an external source, such as an email link, display ad or paid search click through. The two exceptions to this are natural search (SEO) and direct traffic (where a visitor accesses the site through a bookmark or by typing the URL into their browser) […]