Reports & Analytics Location: Navigation → Lister → Sort By The Sort By report refers to the selections customers make when interacting with the ‘Sort By’ drop down menu on listers. It is available on both eComm and mComm. When an option from the drop down is selected it is captures as an instance in the report. […]

Reports & Analytics Location: Navigation → Lister → Page Number The Page Number report refers to the number of pages of products a customer clicks through on category and search listers. It is available on both Desktop and Mobile Website. Page number 1 is the first page of results, 2 is the second page of results and […]

Reports & Analytics Location: Navigation → Error Message The Error Messages reports capture error messages on site. There is a prop and eVar version of this report. Note: Not all error messages are tagged. If you cannot find the error message that you are interested in in the report, it’s probably not tagged and so you […]

Reports & Analytics Location: Navigation → File Downloads The File Downloads report captures the URL of documents that customer have downloaded from our digital channels. It is used to give the volume of times these files are downloaded. Examples of downloaded files include; Ring Sizer. Inspirational content such as recipe suggestions. Product information such as breakdown […]

Reports & Analytics Location: Navigation → Exit Links The Exit Links report captures the URL of links that customers click on while on our digital channels that take them away from the main site. It is used to give the volume of times these links are clicked. Examples of exit links include; Links to other Argos […]

Reports & Analytics Location: Navigation → Global Nav Interaction The Global Nav Interaction report captures clicks on the Global Navigation bar on eComm: Clicks on the links are recorded in the below format: ar:topnav:category:linkname So in the example in the image above, a click on ‘Dolls, bears and accessories’ would be captured as; ar:topnav:toys:dollsbearsandaccessories: Metrics you […]

Reports & Analytics Location: Navigation → Search → Search Term: Onclick Search Term: Onclick attributes conversion metrics such as revenue and orders to search terms. Use this report to answer questions such as ‘what was the conversion rate for the term ‘blue sofa’?’ or ‘how many orders were generated from the term ‘curtains’ this week?’. This report […]

The Search Term: Lister reports capture search terms entered by customers on the lister page load, not when it’s entered into the search box. Therefore, if a search term redirects to a page other than a search lister, such as a supplier shop or category lister, the term isn’t captured. Another thing to note is […]

There are two different onsite search reports. Click the links below to find out more: Search Term: Lister Captures the search term on search lister page load. Can be filtered to terms resulting in no results or no match. Does not capture terms that redirect to any page that is not a search lister, such […]