Reports & Analytics Location: Navigation → Error Message The Error Messages reports capture error messages on site. There is a prop and eVar version of this report. Note: Not all error messages are tagged. If you cannot find the error message that you are interested in in the report, it’s probably not tagged and so you […]

Reports & Analytics Location: Navigation → File Downloads The File Downloads report captures the URL of documents that customer have downloaded from our digital channels. It is used to give the volume of times these files are downloaded. Examples of downloaded files include; Ring Sizer. Inspirational content such as recipe suggestions. Product information such as breakdown […]

Reports & Analytics Location: Navigation → Exit Links The Exit Links report captures the URL of links that customers click on while on our digital channels that take them away from the main site. It is used to give the volume of times these links are clicked. Examples of exit links include; Links to other Argos […]

Reports & Analytics Location: Navigation → Global Nav Interaction The Global Nav Interaction report captures clicks on the Global Navigation bar on eComm: Clicks on the links are recorded in the below format: ar:topnav:category:linkname So in the example in the image above, a click on ‘Dolls, bears and accessories’ would be captured as; ar:topnav:toys:dollsbearsandaccessories: Metrics you […]

Reports & Analytics Location: Product → Products → Trading Director Trading Director is part of the traditional product categorisation hierarchy used by the Trading teams and wider business. The hierarchy starts with Trading Director at the top (two examples are Electricals and Home) which are then broken down into Trading Manager and then Trading Series (examples include […]

Reports & Analytics Location: Navigation → Search → Search Term: Onclick Search Term: Onclick attributes conversion metrics such as revenue and orders to search terms. Use this report to answer questions such as ‘what was the conversion rate for the term ‘blue sofa’?’ or ‘how many orders were generated from the term ‘curtains’ this week?’. This report […]

The Search Term: Lister reports capture search terms entered by customers on the lister page load, not when it’s entered into the search box. Therefore, if a search term redirects to a page other than a search lister, such as a supplier shop or category lister, the term isn’t captured. Another thing to note is […]

There are two different onsite search reports. Click the links below to find out more: Search Term: Lister Captures the search term on search lister page load. Can be filtered to terms resulting in no results or no match. Does not capture terms that redirect to any page that is not a search lister, such […]

Reports & Analytics Location: Product → Products → Brand The Brand report is a classification of the Products report, and as the name suggests, group’s products into their respective brands and allows you to report at this level. Metrics you can use with the Brand report; Product Views* Visits Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders […]

Reports & Analytics Location: Product → Products → Flag (iExtra) iExtra products are online exclusives which can only be ordered and paid for online. The Flag (iExtra) report groups products by whether they are iExtra or not, and allows you to compare metrics for iExtra and non-iExtra products. The Flag (iExtra) report is a classification of the […]