Internal campaigns are promotions that visitors interact with while on Argos’s Digital Channels. Examples include Homepage Banners, Static Pages and Brand Logos on category landing pages. Reports & Analytics Location: Campaign → Campaign – Internal → Internal Campaign ID The Internal Campaign ID report attributes conversion metrics such as revenue and orders to internal campaign codes. You can […]

External campaigns are anything that sends traffic to the website from an external source, such as an email link, display ad or paid search click through. The two exceptions to this are natural search (SEO) and direct traffic (where a visitor accesses the site through a bookmark or by typing the URL into their browser) […]

For reports trended over time, you can graphically display events and see whether campaigns or other events have affected your site traffic, revenue, or any other metric. The process of setting up a calendar event involves naming the event, setting the dates, adding notes, and setting an icon. For example, if you use Social, you […]

Report Builder is an Adobe Analytics Excel plug-in which allows you to build reports (known as ‘requests’) and import data directly into an Excel workbook. This means you can combine Adobe data with Excels powerful formatting and visualisation capabilities. Schedule regular reports to automatically update and land in your inbox. You can run reports across […]

Analysis Workspace is a relatively new tool which brings some of the drag & drop flexibility of Ad Hoc Analysis into the Reports & Analytics interface. It allows multiple reports in a single view, true collaboration and flexible visualisations. Analysis Workspace removes all of the typical limitations of a single Analytics report. It provides a […]

Previously known as ‘Discover’, Ad Hoc Analysis is an advanced user interface which allows greater speed and flexibility in real time filtering, sorting and segmenting of data across multiple reports and dimensions. You can drag and drop dimensions, metrics, segments and time dimensions to enable you to undertake deep analysis, slicing and dicing data in any […]

Adobe analytics (previously known as “Omniture” or “SiteCatalyst”) is the core suite of Web Analytics Tools that we use at Argos. Web analytics is the collection, analysis, and understanding of user behaviour data on Digital Channels. Some example questions that web analytics data can help to answer include; How many customers are visiting our digital channels and […]

Adobe Target Standard is the industry-leading testing and targeting solution, giving marketers a sophisticated, powerful, and approachable set of digital optimisation and personalisation capabilities. Key capabilities A/B testing Test digital content and experiences to see which version visitors prefer and then target content winners to distinct visitor audiences. Define variations to test, visitor audiences for […]

What is a Segment? A segment is a way of isolating a set of data or customers based on certain behaviours, actions or attributes. It allows you to make the set of data you are looking at more relevant to the question you are trying to answer. Some example segments include; Visits where a product […]

Reports & Analytics Location: 3rd Party Integrations → SessionCam Integration This report is an integration between Adobe Analytics and SessionCam. It allows you to utilise Adobe’s powerful segmentation capabilities to find Session recordings of customers that fit specific criteria or experienced specific scenarios. Any segment you can create in Adobe analytics can be used in this report to identify relevant […]