Product Views is a count of the number of times a PDP (product details page) was loaded. Product SKU is captured on PDP load and is used to feed all product reports (Trading Manager, Web Category etc). How are Product Views used? Product Views are used to rank products and product categories to determine which […]

Reports & Analytics Location: Audience → Technology → Browser The Browser reports tell you about the Web Browsers customers are using when they visit our digital channels. Metrics you can use with Browser reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units metric (prefixed ‘Units:’) Average Order Value (AOV) […]

Reports & Analytics Location: Campaign → Referrer Referrer reports tell you about links that directed customers to the Argos website. For example when a customer clicks through from a Google search or an affiliate site such as hotukdeals.com, the URL is captured so that we can track where traffic is coming from. Metrics you can use […]

The Oxford English Dictionary defines debugging as ‘The process of identifying and removing errors from computer hardware or software’ Within analytics it’s the process of checking and validating what, when and how data is being collected by your analytics tool as users browse your site or app. It is a good idea to have a […]

Reports & Analytics Location: Navigation → Lister → Sort By The Sort By report refers to the selections customers make when interacting with the ‘Sort By’ drop down menu on listers. It is available on both eComm and mComm. When an option from the drop down is selected it is captures as an instance in the report. […]

Reports & Analytics Location: Navigation → Lister → Page Number The Page Number report refers to the number of pages of products a customer clicks through on category and search listers. It is available on both Desktop and Mobile Website. Page number 1 is the first page of results, 2 is the second page of results and […]

Reports & Analytics Location: Audience →Technology → Operating System The Operating System reports tell you about the types of operating systems customers are using when they visit our digital channels. Metrics you can use with Operating System reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units metric (prefixed […]

Reports & Analytics Location: Audience → Technology → Device The Device reports tell you about the mobile devices (i.e. anything other than desktops and laptops) customers are using when they visit our digital channels. Metrics you can use with Device reports; Visits Page Views Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders metric (prefixed ‘Orders:’) Any units […]

Reports & Analytics Location: Navigation → Error Message The Error Messages reports capture error messages on site. There is a prop and eVar version of this report. Note: Not all error messages are tagged. If you cannot find the error message that you are interested in in the report, it’s probably not tagged and so you […]

Reports & Analytics Location: Navigation → File Downloads The File Downloads report captures the URL of documents that customer have downloaded from our digital channels. It is used to give the volume of times these files are downloaded. Examples of downloaded files include; Ring Sizer. Inspirational content such as recipe suggestions. Product information such as breakdown […]