Reports & Analytics Location: Navigation → Exit Links The Exit Links report captures the URL of links that customers click on while on our digital channels that take them away from the main site. It is used to give the volume of times these links are clicked. Examples of exit links include; Links to other Argos […]

Reports & Analytics Location: Navigation → Global Nav Interaction The Global Nav Interaction report captures clicks on the Global Navigation bar on eComm: Clicks on the links are recorded in the below format: ar:topnav:category:linkname So in the example in the image above, a click on ‘Dolls, bears and accessories’ would be captured as; ar:topnav:toys:dollsbearsandaccessories: Metrics you […]

Reports & Analytics Location: Product → Products → Trading Director Trading Director is part of the traditional product categorisation hierarchy used by the Trading teams and wider business. The hierarchy starts with Trading Director at the top (two examples are Electricals and Home) which are then broken down into Trading Manager and then Trading Series (examples include […]

Conversion is a general term which states the proportion of a set of users who completed a desired action, such as; Placing an order Creating an account Adding a product to the trolley At Argos, the term ‘conversion’ usually refers to the first point, and tells you the number of visits which resulted in an […]

A bounce is a visit with a single page view, which means that a user has landed on the site and then their visit has ended without them navigating to any further pages.  Bounce Rate gives, of all the visits to a page, the percentage in which customers left without viewing another page. In our […]

Exits is a metric that gives the number of times a value was the last recorded in a visit. A common example is the exit page, i.e. the last page a user viewed before their session ended. Exit Rate shows, of all the visits to a page, the percentage where it was the last page viewed […]

Entries is a metric which represents the number of times a value is the first in a visit. It most commonly refers to the entry page i.e. the first page a user saw in their visit. Entry Rate is a metric which tells us, of all the visits to a page, the percentage where it was […]

Reports & Analytics Location: Navigation → Search → Search Term: Onclick Search Term: Onclick attributes conversion metrics such as revenue and orders to search terms. Use this report to answer questions such as ‘what was the conversion rate for the term ‘blue sofa’?’ or ‘how many orders were generated from the term ‘curtains’ this week?’. This report […]

The Search Term: Lister reports capture search terms entered by customers on the lister page load, not when it’s entered into the search box. Therefore, if a search term redirects to a page other than a search lister, such as a supplier shop or category lister, the term isn’t captured. Another thing to note is […]

There are two different onsite search reports. Click the links below to find out more: Search Term: Lister Captures the search term on search lister page load. Can be filtered to terms resulting in no results or no match. Does not capture terms that redirect to any page that is not a search lister, such […]