Reports & Analytics Location: Product → Products → Brand The Brand report is a classification of the Products report, and as the name suggests, group’s products into their respective brands and allows you to report at this level. Metrics you can use with the Brand report; Product Views* Visits Conversion Any revenue metric (prefixed ‘Revenue:’) Any orders […]

Reports & Analytics Location: Product → Products → Flag (iExtra) iExtra products are online exclusives which can only be ordered and paid for online. The Flag (iExtra) report groups products by whether they are iExtra or not, and allows you to compare metrics for iExtra and non-iExtra products. The Flag (iExtra) report is a classification of the […]

Reports & Analytics Location: Product → Products → Web Category Level 2/3/4/5 The Web Category Level reports are classifications of the Products report, and group’s products as per the categorisation hierarchy of the website. The Web Category Level 2 report groups products into the top level categories visible at the top of the navigation bar, i.e. ‘Technology’, […]

Reports & Analytics Location: Product → Products → Trading Manager Trading Manager is part of the traditional product categorisation hierarchy used by the Trading teams and wider business. The hierarchy starts with Trading Director at the top (two examples are Electricals and Home) which are then broken down into Trading Manager and then Trading Series (examples include 54 – […]

Reports & Analytics Location: Product → Products → Trading Series Number & Description Trading Series Number & Description is part of the traditional product categorisation hierarchy used by the Trading teams and wider business. The hierarchy starts with Trading Director at the top (two examples are Electricals and Home) which are then broken down into Trading Manager […]

Reports & Analytics Location: Product → Products → Trading Series Number Trading Series Number is part of the traditional product categorisation hierarchy used by the Trading teams and wider business. The hierarchy starts with Trading Director at the top (two examples are Electricals and Home) which are then broken down into Trading Manager and then Trading Series (examples include […]

Reports & Analytics Location: Product → Products → SKU & Description The SKU & Description report is a classification of the Products report, and as the name suggests, includes the product description as well as the SKU. Metrics you can use with the SKU & Description report; Product Views* Visits Conversion Any revenue metric (prefixed ‘Revenue:’) Any […]

The only information we capture about products online is the product number (also known as SKU). The ‘Products’ report (Reports & Analytics Location: Product → Products → Products) contains the data that is captured directly from digital channels. It gives the product SKU and the data captured for it. It’s possible to report on product performance all […]

Reports & Analytics Location: Content → Static Pages The Static Pages report attributes conversion metrics such as revenue and orders to static pages. Data is based on the eVar6 tag which can be found through a debugging tool. (Find out more about debugging here). Metrics available in the Static Pages report; Conversion Any revenue metric (prefixed ‘Revenue:’) […]

Reports & Analytics Location: Content → Site Section → Site Sections The Site Section report groups pages into areas of the site so that you can see traffic metrics by these areas overall. For example if you wanted to know how many visits there were to PDP’s or trolley pages. Some examples include; ar:cat: – amalgamated view […]