A calculated metric which tells you, on average, how much sales revenue is generated for each visit to the site. The calculation is; Revenue per Visit (RPV) = [Revenue: Total / Visits] Which reports can I use RPV with? In the Key Metrics report for an overall view. Against all Products reports – this will […]

A calculated metric which tells you, on average, how much sales revenue is taken per unit. The calculation is: Average Unit Value (AUV) = [Revenue: Total / Units: Total] Which reports can I use AUV with? In the Key Metrics report for an overall view. Against any Products report – this will tell you the […]

A calculated metric which tells you, on average, how much sales revenue is taken per order. The calculation is: Average Order Value (AOV) = [Revenue: Total / Orders: Total] Which reports can I use AOV with? In the Key Metrics report for an overall view. Against any Products report – this will tell you the […]

Hits A hit is an instance of a data send to Adobe (also known as an image request) that occurs when a web page is loaded or there’s an interaction with an element on a loaded page. Multiple hits can occur on the same page as interactions such as clicking a button, clicking to view a […]

Weighted metrics are calculated metrics which take other contextual factors, such as traffic volumes, into account to help prioritise dimensions by potential impact. Weighted versions of the below metrics are available – click the links for more detail; Bounce Rate: Weighted Entry Rate: Weighted Exit Rate: Weighted Conversion: Weighted

The volume of Units placed as a standard reservation (i.e. not 1-Click). The Unit volume is pre collection, meaning there is no adjustment made to remove any reservations which are not collected. Which reports can I use Unit metrics with? In the Key Metrics report for an overall view. Against any Products report – this […]

The volume of Units placed as a 1-Click reservation. The Unit volume is pre collection, meaning there is no adjustment made to remove any reservations which are not collected, although the figure is adjusted for the volume of 1-Click Units that are cancelled. 1-Click reservations allow customers to reserve products directly from the Product Page, […]

The volume of Units placed for Fast Track Collection. ‘Prepay’ is included in the metric title as this is what Fast Track Collection was originally known as. If a customer does not collect their Fast Track Collection order within 7 days it is automatically refunded. Again, the Unit volume is pre-collection and no adjustment is […]

A calculated metric which sums Units placed via standard reservation and Units placed through 1-Click reservation, minus any cancelled 1-Click Units. The Unit volume is pre collection, meaning there is no adjustment made to remove any reservations which are not collected, although the figure is adjusted for the volume of 1-click reservation Units that are […]

The volume of product Units placed for home delivery. Unfortunately we cannot currently differentiate between different home delivery transactions such as 1-man, 2-man, Fast Track and Supplier Direct Fulfilment so this is only available at a total level. Which reports can I use Unit metrics with? In the Key Metrics report for an overall view. […]