Adobe Analytics

Adobe Analytics is our Digital Analytics tool of choice, it’s what we use to report and track customer behaviour on our digital channels.

Units: Total

A calculated metric which sums all the individual Unit metrics for the different fulfilment types. This is the metric used for overall Unit volumes, the calculation is as below; Units: Total = ((Units: Home Delivery + Units: Prepay / Fast Track Collection + Units: Reservation (Exc 1-Click) + Units: 1-Click Reservation) – Units: 1-Click cancellation)) […]

Orders: Reservation (Exc 1-Click)

The volume of Orders placed as a standard reservation (i.e. not 1-Click). The Order volume is pre collection, meaning there is no adjustment made to remove any reservations which are not collected. Which reports can I use Orders metrics with? In the Key Metrics report for an overall view. Against any Products report – this […]

Orders: 1-Click Reservation

The volume of Orders placed as a 1-Click reservation. The Order volume is pre collection, meaning there is no adjustment made to remove any reservations which are not collected, although the figure is adjusted for the volume of 1-Click reservations that are cancelled. 1-Click reservations allow customers to reserve products directly from the Product Page, […]

Orders: Prepay / Fast Track Collection

The volume of Orders placed for Fast Track Collection. ‘Prepay’ is included in the metric title as this is what Fast Track Collection was originally known as. If a customer does not collect their Fast Track Collection Order after 7 days it is automatically refunded. Again, the Order volume is pre-collection and no adjustment is […]

Orders: Reservation

A calculated metric which sums Orders placed via standard reservation and Orders placed through 1-Click reservation, minus any cancelled 1-Click Orders. The Order volume is pre collection, meaning there is no adjustment made to remove any reservations which are not collected, although the figure is adjusted for the volume of 1-click reservations that are cancelled. […]

Orders: Home Delivery

The volume of Orders placed for Home Delivery. Unfortunately we cannot currently differentiate between different Home Delivery transactions such as 1-man, 2-man, Fast Track and Supplier Direct Fulfilment so this is only available at a total level. Which reports can I use Orders metrics with? In the Key Metrics report for an overall view. Against […]

Orders: Total

A calculated metric which sums all the individual Order metrics for the different fulfilment types. This is the metric used for overall Order volumes, the calculation is as below; Orders: Total = ((Orders: Home Delivery + Orders: Prepay / Fast Track Collection + Orders: Reservation (Exc 1-Click) + Orders: 1-Click Reservation) – Orders: 1-Click cancellation)) […]

Revenue: Delivery Charge

The sum of all Revenue from delivery charges. Delivery charge is not included in Home Delivery Revenue and is not attributed to products or categories. It is captured as a standalone Revenue figure. Which reports can I use Revenue: Delivery Charge with? In the Key Metrics report for an overall view. Against any eVar report, […]

Revenue: Reservation (Exc 1-Click)

The sum of all Revenue from sales of products reserved through a standard reservation (i.e. not through 1-Click). The Revenue figure is pre collection, which means there is no adjustment made to remove the value of reservations which are not collected. Which reports can I use Revenue: Reservation (Exc 1-Click) with? In the Key Metrics […]

Revenue: 1-Click Reservation

The sum of all Revenue from sales of products reserved through a 1-Click reservation. The Revenue figure is pre collection, which means there is no adjustment made to remove the value of reservations which are not collected. 1-Click reservations allow customers to reserve products directly from the Product Page, bypassing the trolley completely. There have […]