In the Digital Intelligence team we have access to a wide range of data and tools which we use to provide insight and recommendations. The main tools are listed below with a brief description. Click the links to find out more. Adobe Analytics – Web analytics tool that helps us understand how customers interact with and […]

Hitwise shows us external trends in visitor and search behaviour, visitor and website profiling and website market share. Market trends Peaks and seasonality for sectors/categories in the external online market. Are these peaks aligned with when we see demand internally? If not should we review when we schedule our activity? What search terms have driven overall trends? […]

Love them or hate them, Excel formulas can both empower and belittle you as a user greatly. “Yes, makes sense. I feel empowered“ Learning to use once unfamiliar formulas can lead to the use of more unfamiliar formulas and so on however, any formula that has stages of calculations can remain unfamiliar to you if it is […]

So you may have heard about “NPS” or “Net Promoter Score” and asked “what is it?” well we wanted to explain in a little more detail here. NPS is calcualted using the answer to a single question, using a 0-10 scale: “How likely is it that you would recommend Argos to a friend or colleague?” This is […]

IMRG is a benchmarking and market insights tool for online retailers. They provide performance benchmark data for key measures such as sales, conversion rates and average basket value. They also provide in-depth data and insight into specific product categories and market trends such as mobile device participation and Click & Collect uptake. If you would like […]

Bazaarvoice is our strategic partner who provide the platform for reviews, Q&A and other customer generated content. It’s owned by the Product Reviews Team – please contact them if you would like a login or any training. The Bazaarvoice console also has many analytics capabilities which allow you to see customer sentiment by brand, category or […]

ForeSee is a Voice of Customer tool that allows us to analyse the data we capture through online customer surveys and feedback. Read about the ForeSee product here.   ForeSee can quantify the data we capture to provide sentiment analysis and tell us how satisfied customers are with their Argos experience. Key word searches in responses to […]

SessionCam is a session replay and heatmapping tool, if you would like a login please contact digitalintelligenceanalysts@argos.co.uk. SessionCam Training Pack Some of SessionCam’s key features include; Session Replay Watch recordings of real customers using and interacting with the website, enabling us to; Identify usability issues and struggle points. Improve customer support. Reduce the time/cost of […]