So while this isn’t really anything to do with “Digital Intelligence” it’s a common problem people seem to have so I thought I’d list the steps to setup a printer. Select the start icon and then “Devices and Printers”. Right click in the white space somewhere and select “Add a Printer”. You should get two […]

Device statistics Current installs by device– the number of active devices on which the application is currently installed – it excludes any devices where the application was uninstalled or any devices that are no longer active. Daily installs by device– the number of new devices on which the app was installed for the first time […]

Step through the slide deck below to find out a bit more about how the Digital Marketing teams report and the attribution model each team use.   On top of that attribution modelling at Argos is in all cases “last click wins”, below are some of the other methods commonly used.   The Last Interaction model attributes 100% […]

A/B Testing A method of testing multiple variants of a webpage, such as different layouts of the Homepage or changing the colour of a call to action. Through Adobe Target we can determine the percentage of visits that should see each variation and then compare key metrics for these groups, such as conversion rate, average […]