Conversion is a general term which states the proportion of a set of users who completed a desired action, such as; Placing an order Creating an account Adding a product to the trolley At Argos, the t...

A bounce is a visit with a single page view, which means that a user has landed on the site and then their visit has ended without them navigating to any further pages.  Bounce Rate gives, of all the...

Exits is a metric that gives the number of times a value was the last recorded in a visit. A common example is the exit page, i.e. the last page a user viewed before their session ended. Exit Rate sh...

Entries is a metric which represents the number of times a value is the first in a visit. It most commonly refers to the entry page i.e. the first page a user saw in their visit. Entry Rate is a metr...