What is a Segment? A segment is a way of isolating a set of data or customers based on certain behaviours, actions or attributes. It allows you to make the set of data you are looking at more relevant...

Step through the slide deck below to find out a bit more about how the Digital Marketing teams report and the attribution model each team use.   On top of that attribution modelling at Argos is i...

Weighted metrics are calculated metrics which take other contextual factors, such as traffic volumes, into account to help prioritise dimensions by potential impact. Weighted versions of the below met...

Props Also known as Traffic Variables, props are used to record the number of times a value was captured or occurred. For example, you would use a prop report to answer the question ‘How many se...

A/B Testing A method of testing multiple variants of a webpage, such as different layouts of the Homepage or changing the colour of a call to action. Through Adobe Target we can determine the percenta...