SessionCam is a session replay and heatmapping tool, if you would like a login please contact digitalintelligenceanalysts@argos.co.uk. SessionCam Training Pack Some of SessionCam’s key features ...

Product Views is a count of the number of times a PDP (product details page) was loaded. Product SKU is captured on PDP load and is used to feed all product reports (Trading Manager, Web Category etc)...

The Oxford English Dictionary defines debugging as ‘The process of identifying and removing errors from computer hardware or software’ Within analytics it’s the process of checking and validatin...

Conversion is a general term which states the proportion of a set of users who completed a desired action, such as; Placing an order Creating an account Adding a product to the trolley At Argos, the t...

A bounce is a visit with a single page view, which means that a user has landed on the site and then their visit has ended without them navigating to any further pages.  Bounce Rate gives, of all the...

Exits is a metric that gives the number of times a value was the last recorded in a visit. A common example is the exit page, i.e. the last page a user viewed before their session ended. Exit Rate sh...

Entries is a metric which represents the number of times a value is the first in a visit. It most commonly refers to the entry page i.e. the first page a user saw in their visit. Entry Rate is a metr...

There are two different onsite search reports. Click the links below to find out more: Search Term: Lister Captures the search term on search lister page load. Can be filtered to terms resulting in no...

The only information we capture about products online is the product number (also known as SKU). The ‘Products’ report (Reports & Analytics Location: Product → Products → Products) conta...

A calculated metric which tells you, on average, how much sales revenue is taken per order. The calculation is: Average Order Value (AOV) = [Revenue: Total / Orders: Total] Which reports can I use AOV...