Reports & Analytics Location: Content → Pages → Pages The ‘Pages’ report shows traffic volumes for individual webpages, and can be used to rank pages by metrics such as page vie...

Page Views is a metric that counts the number of times a webpage was loaded. If a page is re-loaded, refreshed or accessed via the back arrow, another page view is counted. All visits are made up of a...

The Unique Visitors metric is used to understand, overall, how many unique users performed a particular action over a period of time, such as coming to the website, logging into their account, or view...

Report Suites and Channels Currently, every digital channel has its own Report Suite in Adobe Analytics, meaning that data for each of these channels is captured and stored separately, and so reports ...

The Visits metric is used to understand how many users performed a particular action over a period of time, such as coming to the website, logging into their account, or looking at a Home and Garden p...

A/B Testing A method of testing multiple variants of a webpage, such as different layouts of the Homepage or changing the colour of a call to action. Through Adobe Target we can determine the percenta...