Reports & Analytics Location: Product → Products → Brand

The Brand report is a classification of the Products report, and as the name suggests, group’s products into their respective brands and allows you to report at this level.

Metrics you can use with the Brand report;

• Product Views*
• Visits
• Conversion
• Any revenue metric (prefixed ‘Revenue:’)
• Any orders metric (prefixed ‘Orders:’)
• Any units metric (prefixed ‘Units:’)
• Average Order Value (AOV)

*A product view is incremented against a product every time the products PDP is loaded.