Reports & Analytics Location: Navigation → Exit Links

The Exit Links report captures the URL of links that customers click on while on our digital channels that take them away from the main site. It is used to give the volume of times these links are clicked.

Examples of exit links include;

• Links to other Argos sites such as
  • Credit Application Site
  • Device Trade in site
  • Argos Loans Calculator
  • Heart of House Website

• Links to affiliated sites such as
  • Argos Youtube page
  • Argos Facebook page
  • Argos Twitter account
  • Google Play Store
  • Supplier support pages

Metrics you can use in the Exit Links report;

• Instances
  • Tells you the number of times each link was clicked
• Visits
  • De-duped Instances to tell you the number of customers who clicked each link. E.g. if a customer clicked a link twice in one visit it would have 2 instances and 1 visit.

Note: Do not use the Global Nav Interaction report for sales or conversion metrics as it is a prop, or traffic variable, and conversion metrics are not tied back to it.