Reports & Analytics Location: Audience →Technology → Operating System
The Operating System reports tell you about the types of operating systems customers are using when they visit our digital channels.
Metrics you can use with Operating System reports;
- Visits
- Page Views
- Conversion
- Any revenue metric (prefixed ‘Revenue:’)
- Any orders metric (prefixed ‘Orders:’)
- Any units metric (prefixed ‘Units:’)
- Average Order Value (AOV)
There are two Operating System reports at different levels of granularity;
- Operating Systems
Reports & Analytics Location: Audience →Technology → Operating System → Operating Systems
This report tells you the specific operating system customers are using to access our digital channels, such as ‘Mobile iOS 9.3.1’ or ‘Windows 8.1’.
Use this report to rank by the most popular operating system, or to compare conversion metrics such as Revenue and Average Order Value for different operating systems.
- Operating System Types
Reports & Analytics Location: Audience → Technology → Operating System → Operating System Types
This report groups operating systems customers are using into top level system types such as ‘Google Android’, ‘Microsoft Windows’ and ‘Apple IOS’.
Use this report to rank by the most popular operating system type, or to compare conversion metrics such as Revenue and Average Order Value for different system types.
