Reports & Analytics Location: Navigation → Search → Search Term: Onclick

Search Term: Onclick attributes conversion metrics such as revenue and orders to search terms. Use this report to answer questions such as ‘what was the conversion rate for the term ‘blue sofa’?’ or ‘how many orders were generated from the term ‘curtains’ this week?’.

This report captures the search term as the customer clicks the search icon / hits enter. The term is captured ‘on click’ as opposed to on lister load. Therefore, unlike the Search Term: Lister reports, every search term is captured even if it redirects to a supplier shop or category lister. A limitation to this report is that you cannot filter by no results or no match, as the term is captured before page load, at which point it’s unknown whether the term will generate a no match or no results page.

Metrics available with the Search Term: Onclick (eVar4) report;

• Conversion
• Any revenue metric (prefixed ‘Revenue:’)
• Any orders metric (prefixed ‘Orders:’)
• Any units metric (prefixed ‘Units:’)
• Average Order Value (AOV)

Note: This is an eVar report, and is based on a last-click wins model. This means that the last value captured before an order is placed is credited with the order and all associated metrics such as revenue and conversion.

For example if you were looking at the revenue figure attributed to the search term ‘blue sofa’, this value is all revenue taken in visits where this was the last Search Term: Lister value captured before an order was placed. So if a customer searched ‘blue sofa’ and then purchased a Dyson Vacuum Cleaner and a paddling pool without making another search, the revenue from both products would be assigned to the ‘blue sofa’ search term. See more about how eVars attribute sales here.

FAQ’s

Q: What is “(Low Traffic)” in the Search Term: Onclick report?

A: We are only able to capture 500,000 unique values a month in any report. In this example, when we have captured more than 500,000 unique search terms, the terms with the lowest volumes are bucketed under ‘(Low Traffic)’. In other words, all the lowest volume search terms are contained within (Low Traffic) in order to bring the number of unique search terms down to 500,000. To read more about “Low Traffic” have a look at this article here.

Q: Can I filter search terms to those relevant to my category?

A: Currently search terms are not classified to product categories due to this being a manual and labour-intensive process to set-up and maintain.