Reports & Analytics Location: Product → Products → SKU & Description

The SKU & Description report is a classification of the Products report, and as the name suggests, includes the product description as well as the SKU.

Metrics you can use with the SKU & Description report;

• Product Views*
• Visits
• Conversion
• Any revenue metric (prefixed ‘Revenue:’)
• Any orders metric (prefixed ‘Orders:’)
• Any units metric (prefixed ‘Units:’)
• Average Order Value (AOV)

*A product view is incremented against a product every time the products PDP is loaded.