Reports & Analytics Location: Product → Products → Web Category Level 2/3/4/5

The Web Category Level reports are classifications of the Products report, and group’s products as per the categorisation hierarchy of the website.

The Web Category Level 2 report groups products into the top level categories visible at the top of the navigation bar, i.e. ‘Technology’, ‘Home & Garden’, ‘Baby & Nursery’ and so on.

• The Web Category Level 3 report refers to the next level of categories below the Level 2’s.
• The Web Category Level 4 report refers to the next level of categories below the Level 3’s.
• The Web Category Level 5 report refers to the next level of categories below the Level 4’s.

There are two easy ways to understand which level a category you’re interested in sits under.

1. Navigate to a product that sits in that category and look at the breadcrumb at the top of the page
2. Browse through the levels until you find your category. For example click on ‘Technology’ in the navigation bar (Level 2). The page you land on contains all the level 3 categories under Technology. Then clicking on ‘Laptops and PC’s’ (Level 3), for example, will take you through to all the level 4 categories under Laptops and PC’s, and so on.

The values for the higher levels contain data for all the lower level categories combined, i.e. the Technology Level 2 category is an amalgamation of every category that sits under it. Please note, however, that visits are de-duplicated. This means that if one customer visits both the ‘Tablets’ and ‘Cameras’ categories in a visit, each of these categories will have a visit attributed to it (2 visits in total) but Technology will only have one visit attributed to it. Therefore summing visits to all individual categories under Technology will give you a greater number than visits to the Technology category overall.

Metrics you can use with the Web Category Level reports;

• Product Views*
• Visits
• Conversion
• Any revenue metric (prefixed ‘Revenue:’)
• Any orders metric (prefixed ‘Orders:’)
• Any units metric (prefixed ‘Units:’)
• Average Order Value (AOV)

*A product view is incremented against a product every time the products PDP is loaded.