Page Views is a metric that counts the number of times a webpage was loaded. If a page is re-loaded, refreshed or accessed via the back arrow, another page view is counted.

All visits are made up of at least one page view. For example, if a customer visits the website on Monday and views 5 pages, and then returns on Tuesday and views 7 pages, then 2 visits and 12 page views will have been recorded.

How are page views used?

Page views can be used to see how many times a particular page was seen by users. It can also be used to rank pages to determine which are the most popular or receive the highest volume of traffic.

Page views can also be used as a top level traffic measure, to give you an idea of how many pages are loaded in a particular date range, or how many pages a typical user might see in a visit.

Which reports would you use page views in?

If you are interested in the traffic volumes for a particular page, or want to rank pages by volume, then you should use Page Views in the Pages report.

Page Views can also be used alone, or alongside other traffic measures such as Visits to give an indication of overall traffic volumes.