Reports & Analytics Location: Product → Products → Trading Director

Trading Director is part of the traditional product categorisation hierarchy used by the Trading teams and wider business. The hierarchy starts with Trading Director at the top (two examples are Electricals and Home) which are then broken down into Trading Manager and then Trading Series (examples include 54 – Floorcare and 353 – Boys Toys 2).

The Trading Director report is a classification of the Products report, and as the name suggests, group’s products into Trading Director and allows you to report at this level.

Metrics you can use with the Trading Director report;

• Product Views*
• Visits
• Conversion
• Any revenue metric (prefixed ‘Revenue:’)
• Any orders metric (prefixed ‘Orders:’)
• Any units metric (prefixed ‘Units:’)
• Average Order Value (AOV)

*A product view is incremented against a product every time the products PDP is loaded.