Metrics

We use metrics to measure how things are performing. Find out what they are, what they mean and how we use them.

Orders: Home Delivery

The volume of Orders placed for Home Delivery. Unfortunately we cannot currently differentiate between different Home Delivery transactions such as 1-man, 2-man, Fast Track and Supplier Direct Fulfilment so this is only available at a total level. Which reports can I use Orders metrics with? In the Key Metrics report for an overall view. Against […]

Orders: Total

A calculated metric which sums all the individual Order metrics for the different fulfilment types. This is the metric used for overall Order volumes, the calculation is as below; Orders: Total = ((Orders: Home Delivery + Orders: Prepay / Fast Track Collection + Orders: Reservation (Exc 1-Click) + Orders: 1-Click Reservation) – Orders: 1-Click cancellation)) […]

Revenue: Delivery Charge

The sum of all Revenue from delivery charges. Delivery charge is not included in Home Delivery Revenue and is not attributed to products or categories. It is captured as a standalone Revenue figure. Which reports can I use Revenue: Delivery Charge with? In the Key Metrics report for an overall view. Against any eVar report, […]

Revenue: Reservation (Exc 1-Click)

The sum of all Revenue from sales of products reserved through a standard reservation (i.e. not through 1-Click). The Revenue figure is pre collection, which means there is no adjustment made to remove the value of reservations which are not collected. Which reports can I use Revenue: Reservation (Exc 1-Click) with? In the Key Metrics […]

Revenue: 1-Click Reservation

The sum of all Revenue from sales of products reserved through a 1-Click reservation. The Revenue figure is pre collection, which means there is no adjustment made to remove the value of reservations which are not collected. 1-Click reservations allow customers to reserve products directly from the Product Page, bypassing the trolley completely. There have […]

Revenue: Prepay / Fast Track Collection

The sum of all Revenue from sales of products ordered through Fast Track Collection. ‘Prepay’ is included in the metric title as this is what Fast Track Collection was originally known as. If a customer does not collect their Fast Track Collection order after 7 days it is automatically refunded. Again, this Revenue figure is […]

Revenue: Reservation

A calculated metric which sums the value of products reserved either through a standard reservation or a 1-Click reservation, minus the value of any 1-Click cancellations. The Revenue figure is pre collection, which means there is no adjustment made to remove the value of reservations which are not collected, although the figure is adjusted for […]

Revenue: Home Delivery

The sum of all Revenue from sales of Home Delivery products. Unfortunately we cannot currently differentiate between different Home Delivery transactions such as 1-man, 2-man, Fast Track and Supplier Direct Fulfilment so this is only available at a total level. Which reports can I use Revenue: Home Delivery with? In the Key Metrics report for […]

Revenue: Total

A calculated metric which sums all the individual Revenue metrics for the different fulfilment types. This is the metric used for overall sales, the calculation is as below; Revenue: Total = ((Revenue: Home Delivery + Revenue: Prepay / Fast Track Collection + Revenue: Reservation (Exc 1-Click) + Revenue: 1-Click Reservation) – Revenue: 1-Click cancellation)) Please […]

Page Views

Page Views is a metric that counts the number of times a webpage was loaded. If a page is re-loaded, refreshed or accessed via the back arrow, another page view is counted. All visits are made up of at least one page view. For example, if a customer visits the website on Monday and views […]