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Calendar Events in Adobe Analytics

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For reports trended over time, you can graphically display events and see whether campaigns or other events have affected your site traffic, revenue, or any other metric. The process of setting up a calendar event involves naming the event, setting the dates, adding notes, and setting an icon. For example, if you use Social, you can create a calendar event to show that there was a correlation between an increase in site traffic and the mention of a product by a celebrity using Twitter.

To add a calendar event in Adobe Analytics;

  1. Click Components → Calendar Events.
  2. Click Add New.
    1. Under Title, name the calendar event.
    2. Specify the Event Date.
    3. Choose the Report Suite to which this event applies.
    4. (Optional) Add any Note Text for this event.
    5. Select a display icon and color.
    6. Click Save.
  3. (Optional) Calendar events are user specific unless shared. To share this event, select Share.
  4. (Optional) Push the calendar event to users. Calendar Events that have been marked as Shared now have an option to be “pushed” to other users. Pushing a Calendar Event will cause it to show up on the recipient users’ trended and overtime graphs.
    1. Click Push To Users.
    2. Check All or check the box next to the user name/s.
    3. Click Save.
This makes Calendar Events much more usable. Analysts now have the ability to force an overlay onto their users’ reports to provide more context.

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