SessionCam is a session replay and heatmapping tool, if you would like a login please contact digitalintelligenceanalysts@argos.co.uk.
Some of SessionCam’s key features include;
Session Replay
Watch recordings of real customers using and interacting with the website, enabling us to;
- Identify usability issues and struggle points.
- Improve customer support.
- Reduce the time/cost of problem diagnosis.
We record around 12% of customers who visit our website. Therefore bear in mind that if you want to look for a low traffic scenario that there may not be a significant volume of sessions available.
Heatmapping
Heat maps can be generated for any web page you choose, or you can create filters for specific customer segments. For example, you may want to see a heatmap showing the behaviour of iPad users on the Homepage.
- Mouse movement Heat Map
Mouse movements have been proven to correlate strongly to eye movement, so these heatmaps can give you a greater insight into how a user interacts with a page, what they read, what grabs their attention, and also any stumbling blocks they encounter.
- Click activity Heatmap
Click heatmaps allow you to easily visualise the most popular links on a page. You can also see if users are clicking on areas that aren’t meant to be clickable. This provides you with the information you need to test your navigation, promotional banners and CTAs.
- Attention Heatmap
This shows which areas of the page have been viewed the most, taking into account how far they scroll, and how long they spend on the page. These heatmaps can be really valuable in understanding whether your most important messages or CTAs are being seen.
- Page scrolling Heatmap
Still wondering how much information to put “Above the fold”? These heatmaps show you exactly how far users scroll down your page. Establish whether customers see the information you want them to, and structure your page accordingly.
Customer Struggle Score
SessionCam uses a machine-learning algorithm to automatically identify and measure the areas of the website which cause frustration to customers.
SessionCam-Customer-Struggle-Score
Web Form Analytics
SessionCam’s form analytics reports can help identify:
- Which form fields cause the highest drop-off
- Which fields take the longest to complete
- Which fields have the highest amount of re-entries
- Which forms have the highest exit rate
These reports can help you easily identify any problem fields so that you can fix any issues and encourage more customers to convert.
