The below diagram illustrates a generally agreed maturity model for analytics. You may find you don’t exactly fit in any of the below boxes but the purpose is to highlight what basic and strong analytics are and unsurprisingly the most successful organisations are often at the higher end of this model.

It’s often easier for smaller or newer businesses to get there as they have a greater degree of agility but it’s worth recognising the value of pushing the business forward on this curve. It’s especially challenging to get business buy in for analysts to focus on where they can add the most value rather than spending their time working on basic reporting which anybody could learn with a degree of training.